Imagine this: Your 6-year-old daughter loves lip balms, receives many as gifts from friends and family, and dreams of a sparkling pink one that looks just like a real lipstick. And you, as a mother, are torn. That was exactly me – caught between wanting to make her happy and being concerned about the ingredients, color, and appearance of the products, which I wasn’t too excited about as a mom. Instead of settling for less-than-ideal options available on the market, a crazy idea was born: Why not create the perfect lip balm ourselves? For her, for us – and maybe for many other families who are looking for the same thing.
My daughter, being a true child, had clear ideas: The lip balm had to be pink, with a pleasant scent, a lot of glitter, and a colorful packaging. My requirements were simpler: natural cosmetics, simple – less is more, especially for kids, I thought. And that’s how the idea was born. Why not create a lip balm ourselves that meets both her and my needs? One that is natural and child-friendly, yet designed in a way that my daughter would love to use it.
Said and done! We decided to take matters into our own hands. Maybe other parents feel the same way? To find out, we tested the idea and began producing a small batch.
First steps
The journey from idea to product has not been without challenges (and we're still in the thick of it). First, we defined what matters most to us:
- 100% natural ingredients
- A formulation made in Germany, to ensure highest quality standards.
- A child-friendly design, that is fun but doesn’t look too much like makeup.
Next, we had to find the right manufacturer who could meet and implement our requirements – and yes, that wasn’t easy. It took a lot of research. At the same time, my daughter got creative: she drew ideas for what her "perfect" lip balm would look like.
Details matter
It wasn’t just the development of the lip balm itself that kept us busy. We also had to consider things like packaging, budget (which was definitely important!), legal aspects, timelines, logistics, distribution channels, testing and surveys, as well as marketing and the launch. Each step was/is a little project in itself – but little by little, we’re making progress, moving from one step to the next.
Thing are getting exciting
We’ve come a long way, and it’s almost time – the lip balm will soon be available! We are full of excitement and hope that you’ll love it as much as our many testers – and of course, as much as we do. One thing is for sure: this lip balm has been created with a lot of love and passion.