Who is behind Eazy Nature?
I’m Nicole, mom to three wonderful children aged 7 and 5 years, and 11 months old– and a woman who can hardly ever sit still. I studied Chemistry and Biochemistry in Munich and spend several years doing research in Boston, USA. But my professional journey eventually brought me back to Europe. Together with my husband, we settled in Berlin, where our family has grown.
I actually work as a program manager in clinical development at a pharmaceutical company. However, during my parental leave with our third child, a completely new idea emerged. Inspired by my eldest daughter, who developed a great love for lip balms, the desire to create something of my own was born: a child-friendly lip balm that excites kids while meeting the expectations of us parents.
Eazy Nature is the result of this idea — a project close to my heart that combines my scientific background, professional experience, and role as a mother. For me, it’s proof that with passion and courage, it’s possible to bring a vision to life, even amidst the hectic everyday life of a mom of three.
My goal is to create simple natural cosmetics for children — free from unnecessary frills, using only a few but high-quality, natural ingredients. At the same time, I (and my daughter) place great emphasis on packaging that is specifically tailored to children’s preferences. After all, what good is the best product if it doesn’t appeal to our little ones? 😊
It’s especially important to me to involve those for whom the product is intended: our children (and us mothers). By now, most of my friends and family know about this adventure, and everyone is asked for feedback. This ongoing input helps to continuously improve the lip balm. My biggest critic, however, remains my daughter, who has very clear expectations about texture, scent, and packaging. Her input and creative suggestions are part of every decision. The first prototypes have already been tested within our family and friends, providing valuable feedback to ensure the lip balm truly meets the needs and wishes of both our little ones and their parents.
Through this iterative process, my goal is to create products that both children and parents will love. In the end, it’s not just about delivering the highest quality — it’s about creating a lip balm that touches hearts, both big and small.
