How it all began: From an idea to lip balm for children

Imagine: Your daughter (6 years old) loves lip balms, receives many as gifts from friends, and dreams of a glittery, pink stick that looks like real lipstick – and you, as a mother, are torn. That's exactly what I was: torn between the desire to make her happy and the ingredients and the appearance, which, as a mother, I was less enthusiastic about. Instead of giving up and buying less-than-ideal products on the market, a crazy idea emerged: Why not develop the perfect lip balm ourselves? For her, for us – and perhaps for many other families looking for exactly the same thing.

My daughter, a childlike child, had clear ideas: The lip balm should be pink and have a pleasant scent; the packaging should have lots of glitter and be beautifully colorful. My requirements were quite simple: natural cosmetics, simple – less is more, especially for children, I thought. And that's exactly how the idea was born. Why not simply develop a lip balm ourselves that meets her and my needs? One that's natural and child-friendly – yet designed in a way that my daughter would enjoy using.

No sooner said than done! We decided to take matters into our own hands. Perhaps other parents feel the same way we do? To find out, we tested the idea and started producing a small batch.

The first steps
The path from idea to product wasn't without challenges (and we're still in the middle of it). First, we defined what was important to us:

• 100% natural ingredients
• A recipe made in Germany to guarantee the highest quality standards.
• A child-friendly design that is fun but doesn't look too much like makeup.

The next step was to find a suitable manufacturer that could meet our requirements and implement them – and yes, that wasn't easy. A lot of research was required. At the same time, my daughter was allowed to get creative: She drew suggestions of what her "perfect" lip balm could look like.

The details count
It wasn't just the development of the pen itself that kept us busy. Issues like packaging, budget (not unimportant!), legal aspects, schedules, logistics, distribution channels, testing and surveys, marketing, and the launch also played a role. Each step was/is a small project in itself—but little by little, we're making progress, from one step to the next.

Now it gets exciting
We've already come a long way today, and soon the moment will arrive: The lip balm will be available! We're full of anticipation and hope you love it as much as our numerous testers—and of course, we do. Because one thing is certain: This lip balm was created with a lot of love and passion.