About us

Who ist behind Eazy Nature?

I'm Nicole, a mother of three wonderful children aged 7, 6, and 1 – and a woman who can rarely sit still. My professional career began with studies in chemistry and biochemistry in Munich and several years of research in Boston, USA, which eventually led me back to Europe. My husband and I settled in Berlin, where our family has grown.

I'm actually a project manager in clinical development at a pharmaceutical company. However, while on parental leave with our third child, a completely new idea came to mind. Inspired by my eldest daughter, who has developed a great love for lip balms, the desire was born to create something of our own: a child-friendly lip balm that would delight both children and meet the needs of us parents.

Eazy Nature is the result of this idea – a passion project that combines my scientific background, my professional experience, and my role as a mother. For me, it's proof that passion and courage can bring a vision to life, even in the midst of the hectic daily life of a mother of three.

My goal is to develop simple, natural cosmetic products for children – no frills, just a few high-quality, natural ingredients. I (and my daughter) attach great importance to packaging that's specifically tailored to children's preferences. After all, what good is the best product if our little ones don't like it? 😊

It's especially important to me to involve those for whom the product is intended: our children (and us mothers). My friends and family are now aware of this adventure, and everyone is asked for feedback. This is how the lip balm is constantly evolving. My biggest critic remains my daughter, who has clear ideas about texture, scent, and packaging. Her clear vision and creative ideas influence every decision. Initial prototypes were tested with family and friends to gain valuable feedback and ensure that the lip balm truly meets the needs and desires of our customers, both young and old.

Through this iterative process, I want to develop products that children and parents love equally. Because in the end, it's not just the highest quality that matters to me, but also that the lip balm wins hearts – both for children and adults.

From the idea to the lip balm

Why and how our adventure began